About

ARTHUR MURRAY DANCE LEXINGTON KENTUCKY

Arthur Murray International, Inc. is the second oldest franchise organization in the U.S. and is known around the world as a prominent entertainment company with franchises located throughout Canada, the United States, Puerto Rico, Europe, the Middle-East, Japan, South Africa and Australia.

With the beginning of a new millennium, social dancing is again a significant part of popular culture for all generations. Today the Arthur Murray Franchised Dance Studios continue a tradition of more than 88 years in teaching the world to dance. The history of the Arthur Murray Franchised Dance studios began in 1912 with a man named Arthur Murray, an American symbol of entrepreneurial success and social dancing. Murray was among the first to use advertising techniques considered cutting edge at the time.

His concept of selling dance lessons by mail, one step at a time, took the use of direct mail to a new level.Murray’s creative use of print advertising attracted national attention as did his business acumen. In March of 1920, using students from Georgia Tech, Murray arranged to have music transmitted to a group of his dance students a few miles away. This was the world’s first radio broadcast of live dance music for dancing. Prior to World War II, Arthur Murray teachers were a regular part of every first-class steamship cruise and during the Thirties, the studios introduced such dances to the public as the “Lambeth Walk” and “The Big Apple.”

In fact it was “The Big Apple” that launched Mr. Murray’s one studio into the largest chain of dance studios in the world today. In 1938 the first official opening of a franchised dance school occurred in Minneapolis, Minnesota. In 1942 singer Betty Hutton with the Jimmy Dorsey Orchestra recorded the big hit song “Arthur Murray Taught Me Dancing In A Hurry” for the movie “The Fleet’s In” and by 1946 there were 72 Arthur Murray Dance Studios across America.

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    Arthur Murray was a Marketing Genius

    Murray's creative use of print advertising attracted national attention.

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